SASKA

Not just good coffee - but d*mn good coffee

CONSUMERPORTFOLIO

9/26/20252 min read

Company Overview

Saska is a premium beverage brand from Lombok, Indonesia, specializing in coffee, tea, and cocoa that combine local heritage with contemporary consumer culture. Drawing inspiration from the island’s Sasak traditions and the fertile landscapes surrounding Mount Rinjani, Saska develops distinctive product lines that emphasize quality, sustainability, and cultural identity. Each product is sourced from carefully selected local farmers and processed with modern techniques to ensure consistency, scalability, and international market appeal. Beyond delivering exceptional beverages, Saska integrates a social impact model by allocating a portion of every sale to community development initiatives across Lombok, strengthening both supply chain resilience and brand authenticity. Positioned at the intersection of craft, lifestyle, and ethical consumption, Saska represents a high-growth opportunity in the global specialty beverage sector while remaining rooted in its mission to elevate local communities and preserve cultural heritage.

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Milestones

Founded in 2025

Pre-Seed in 2025

Team

Qwadru Wicaksono

Partners

Diemas Hawkins

Fund

Heritage Fund I - Early Stage Fund (HESF I 2025)

coffee bean lot
coffee bean lot
a tree with red berries
a tree with red berries

Jobs

No vacancies available.

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Why we invested
  • High Growth Market

    • Global specialty coffee, tea, and cocoa markets are expanding rapidly, particularly among millennial and Gen Z consumers seeking premium and authentic products.

    • Rising demand for ethically sourced and sustainable beverages creates strong tailwinds for Saska’s positioning.

  • Unique Brand Identity

    • Blends Lombok’s Sasak cultural heritage with modern lifestyle branding, differentiating it from generic premium beverage brands.

    • Tagline and storytelling resonate with younger demographics while appealing to international markets.

  • Sustainable and Ethical Sourcing

    • Direct partnerships with local farmers ensure consistent quality, ethical labor practices, and supply chain resilience.

    • Social impact baked into the model: 1% of every purchase supports community programs in Lombok.

  • Scalable Product Portfolio

    • Coffee, tea, cocoa, and limited-edition flavored lines create diversified revenue streams.

    • Subscription model and lifestyle merchandise expand customer lifetime value and brand ecosystem.

  • Strong ESG Alignment

    • Combines economic opportunity for farmers, cultural preservation, and environmental responsibility.

    • Appeals to impact-conscious investors and consumers alike.

  • Potential for Global Recognition

    • Positioned to become a category-defining Indonesian beverage brand with export-ready identity.

    • Premium yet approachable, making it attractive to both domestic and international markets.

Investing in Sustainability

Each company we invest in are obligated to set contribution goals to the United Nations Sustainable Development Goals.

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